Blaze

About Blaze

Caregiving hands you the hardest job you'll ever have: no training, no manual, no one to call at 2 a.m. System expectations force you to just figure it out. The environment you land in is fractured, buried in jargon, and built for people who already know what they need. Most of us don't. Not at first.

Today, over 63 million Americans are caregivers, a number that has surged by 50% over the last decade. Three in five are women navigating the physical, emotional, and financial reality often called the "Daughter Tax." Members of the Sandwich Generation experience up to 40% more physical symptoms and 36% more emotional strain than their peers while wearing up to 32 different hats at once.

Blaze exists to give you clarity and confidence on your own terms. We do this not by giving you one more tab to keep open, but by cutting straight to what matters in plain language, and staying with you across the whole journey. Every resource, guide, and tool on this site is free for families: always.

Why Blaze

Caregiving starts differently for everyone. Some become caregivers overnight while others transition gradually, but most don't realize how much it's wearing them down until they already have blisters.

That's why we chose the name Blaze. A blaze is the mark left on a trail to show the way, helping you separate the forest from the trees wherever you are on the journey.

Incredible experts and tools are already doing this work in communities everywhere; the hard part is finding them fast in the middle of chaos. Blaze connects you to those answers so you can make informed decisions quickly.

We're not the hands. We're the map.

The Founding Story: Kismet

We almost missed each other entirely. At an industry conference, no fewer than three people told Donny to track down Noelle, the outgoing gal with the parrot earrings. Meanwhile, a few others were telling Noelle to go find Donny. Despite the crowd, we completely crossed paths without connecting.

When we finally jumped on a video call a few weeks later, Noelle called it immediately: "Kismet" (Donny actually had to look it up, as it means fate or destiny).

As we talked about our visions for end-of-life care, the pieces clicked. Donny brought frontline experience from hospice care, while Noelle brought years of humanizing complex legal and financial systems.

By bringing our work together under Blaze, we realized we could address both sides of the caregiving experience: merging rigorous, practical guidance with raw, honest, human-first support. This is the second rodeo for both of us, and we are building for the millions of families walking this path alongside us.

Donny Flynn and Noelle Kimble McEntee
Donny Flynn — Co-Founder of Blaze

Donny Flynn

Co-Founder & CEO  ·  Stanford ‘19  ·  San Francisco

I am no stranger to death and grief. My dad died unexpectedly in a road accident when I was 16, changing my family's reality forever. Years later, watching my grandpa pass peacefully on hospice—and subsequently sitting vigil with my grandma in her final days—reshaped how I look at mortality. I stepped away from my career in data analytics, dove into over 300 hours of frontline hospice volunteering, and certified as an INELDA end-of-life doula. I built Blaze because I know exactly how terrifying it feels when the path forward vanishes.

350+ Hospice Hours

Active volunteer at Coming Home Hospice in the Castro since 2025.

NEDA Proficient

In-person INELDA training with a focus on holding space for complex grief.

Building from the Field

Marrying data infrastructure with real hands-on care inside senior living and hospice spaces.

Noelle Kimble McEntee — Co-Founder of Blaze

Noelle Kimble McEntee

Co-Founder & CMO  ·  NY & FL  ·  Founder of Legado

My career has been built on one persistent challenge: how do you market something people would rather not think about? From credit card processing to disability insurance, I have spent years uncovering the human stories buried inside the products we naturally avoid. When my uncle passed away without a plan in place, that work became personal. I founded Legado to make estate planning feel less like a clinical legal chore and more like an intentional act of love. I wear the "deathtech" label proudly because breaking through that initial cultural friction is exactly the problem we have to fix. I recently completed Death Doula training to deepen the care side of that work.

Legado Legacy

Brought her acquired estate planning platform into Blaze to help families avoid probate.

INELDA Trained Doula

Completed in-person INELDA training to hold space for families navigating end-of-life transitions.

Unfiltered Storyteller

Breaks through cultural taboos with raw clarity, turning intimidating spaces into intuitive acts of love.

"We aren't building from a deck. We're building from the field. In a world with this much technology, there's no excuse for anyone to decode a broken caregiving system alone. We don't hand you more to carry — we make the system make sense, so what's left of your energy goes to the person you love, not the paperwork."